Donna Novitsky talks about developing a marketing strategy for a start-up. She addresses key issues about segmenting customer priorities and their pain-points; and building a competitive strategy. Novitsky notes that customers are the biggest marketers for an organization. She also illustrates from her personal experience about partnering with other players to generate mutual benefits.
In this clip, Carol Bartz points out that young workers needn't be afraid of a lateral career move. Ambition often focuses only on upward motion, whereas well-rounded experience in a number of departments - sales, marketing, or customer service, just to name a few - gives a career a solid foundation. Ladders are unstable, Bartz says, but pyramids have depth, safety, and strength.
4 Ways to Maximize Your Social Security Benefits - Smart Money WHILE THE IDEA of receiving any sizable Social Security benefits come retirement will likely be a pipe dream for current 20-somethings, it's still a stark reality for those looking to retire in the next decade or so. Of course, that's great news for ...
Melrose People: Joan Ford Mongeau - Abington Mariner When Jil-Lyn Wonoski announced last July that she was stepping down as executive director of the Melrose Chamber of Commerce after only one year on the job, it sent Chamber board members scrambling to find a replacement. Fortunately, it didn’t take ...
![Carol Bartz \"Pyramids, Not Ladders\"](http://img.youtube.com/vi/wEHiTPskpOk/2.jpg "Carol Bartz \\"Pyramids, Not Ladders\\"")
