For a successful communication, you have to find "Common Interest" with your customers and build you marketing strategy onto this. Otherwise, they'll ignore waht you're trying to say, won't pay any attention to it. Seth Godin says "Worldview" to that. This video is captured from Coupling, showing the worldview's importance, in a funny way.
3 Retirement Myths - US News and World Report The conventional wisdom about retirement may be worth re-examining, say two financial-planning mavericks. In their recently published Spend 'til the End: the Revolutionary Guide to Raising Your Living Standard (Today and When You Retire) , Laurence ...
NAVA 2008 Annual Meeting Focuses On Helping Americans Achieve ... - Forbes NAVA, Inc., the Association for Insured Retirement Solutions, today kicked-off its annual meeting in Philadelphia, Pa., with a central focus: enhancing the insurance industry's ongoing efforts to provide the information, guidance and solutions ...